GE's planning grid approach
A. overemphasizes short-term profitability.
B. doesn't work, because given the subjective evaluations involved, different managers usually come to different conclusions.
C. could be adapted easily by another firm with different objectives.
D. is really the same thing as the total profit approach.
E. is superficial because it considers only size and expected market share and ignores other possibly important factors.
Answer: C
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