Trade shows can be useful in generating solid publicity MOSTLY because they ________
A) provide an opportunity to showcase what's new to a captive, interested audience, including trade reporters
B) generate information about your company that is sure to gain attention from media based where the show is held
C) are always worth more than the cost in time, money, and human resources
D) generate sales leads for the public relations department
A
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Value engineering is ______.
a. used to improve, at a minimum cost, the functionality of a product without affecting its existing functions and standards b. used to completely analyze and improve the value of all of the components used to develop a product from its design to its final delivery c. used to design a product with a view to meet the requirements for a new market d. used to analyze the process by which market requirements may be satisfied
Yesterday, Mars Inc. borrowed $225,000 from its bank at a simple interest rate of 12 percent. The loan is for nine months and the loan agreement requires the interest to be added to the amount borrowed and the total amount to be repaid in monthly installments. What is the loan's approximate annual percentage rate (APR).
A. 17.59% B. 16.20% C. 21.60% D. 15.83% E. 16.99%
Buena files a suit against Credit Services Corporation under the Civil Rights Act of 1964, alleging employment discrimination on the basis of gender on a disparate-impact theory. To succeed, Buena must show that Credit Services hires fewer women than the per¬centage of
a. qualified women in the local labor market. b. qualified women in the United States. c. women in Credit Services's state. d. women who apply to Credit Services for work.
Polygon sells its e-book readers at the cost price of $15 each. However, the company makes its profits when users have to download or buy books online. Which of the following business models is Polygon implementing?
A. direct sales B. pay-as-you-go C. subscription-based D. razor-razor-blade