What are the important issues to consider when developing advertising objectives?
What will be an ideal response?
Advertising objectives guide campaign development, and therefore advertisers should define objectives carefully. Advertising objectives should be stated clearly, precisely, and in measurable terms. Quantifiable metrics allow advertisers to evaluate advertising success at the end of the campaign in terms of whether objectives have been met. To provide precision and measurability, advertising objectives should contain benchmarks and indicate what the advertiser hopes to accomplish. If the goal is to increase sales, the advertiser should state the current sales level (the benchmark) and the amount of sales increase sought through advertising. An advertising objective should also specify a time frame so that advertisers know exactly how long they have to accomplish the objective.
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Observable tendencies, or descriptive terms that identify categories of human behavior, are known as ________.
A. personal obstacles B. disparate situations C. faulty assumptions D. behavioral styles
The typical collective bargaining agreement covers a(n) _________________ period.
A. 1 year B. 5 year C. 3 year D. Open-ended
At GG’s Gourmet, employees of lower levels are given the power to make decisions and solve problems without having to seek approval from management. This is an example of what type of organizational structure?
a. Decentralized b. Centralized c. Customer-focused d. Leader-focused
In some sales of goods, the seller is required to ship the goods to the buyer
Indicate whether the statement is true or false