Generally, increases in leverage result in increased return and risk
Indicate whether the statement is true or false
TRUE
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The marketing logic by which a company hopes to create customer value and achieve profitable customer relationships is referred to as the ________
A) price B) marketing implementation C) value chain D) marketing strategy E) downsizing
The voucher system of control:
A. Is a set of procedures and approvals designed to control cash receipts and the acceptance of liabilities. B. Establishes procedures for verifying, approving, and recording liabilities for eventual cash payment. C. Applies only when multiple purchases are made from the same supplier. D. Establishes procedures for receiving checks for the sale of verified, approved, and recorded activities. E. Is required in large companies but not beneficial for small to mid-sized companies.
Which of the following suggestions can be followed when writing a sales message to motivate action from the audience??
A) ?Make the action simple and give specific instructions. B) ?State the reward for taking action only in the first paragraph of the message. C) ?Give a lot of time to the audience to take action on the proposal. D) ?Make sure the last paragraph used to motivate action is long and detailed.
Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a _____ orientation.
A. sales B. production C. market D. product E. customer