Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's ________ must also be considered.
A. culture
B. total area
C. total income
D. income distribution
E. geographical location
Answer: D
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A disadvantage of surveying the current system is
a. it constrains the generation of ideas about the new system b. it highlights elements of the current system that are worth preserving c. it pinpoints the causes of the current problems d. all of the above are advantages of surveying the current system
When marketers select criteria to help screen for new market opportunities, they should include quantitative components such as
A. what expertise the firm possesses. B. what is an acceptable return on investment (ROI). C. what resources the firm should build upon. D. what weaknesses need to be avoided. E. what kind of business the firm wants to be in.
Barney is looking into Lily, his lead manager, and her skills at the clothing store. He has noticed an increase in absenteeism and a decrease in sales. He watches Lily as she continually places menial tasks as priority, which in turn gets in the way of helping customers. Barney deduces that Lily has created
a. Challenge stressors, which positively affected motivation and performance b. Challenge stressors, which negatively affected motivation and performance c. Hindrance stressors, which positively affected motivation and performance d. Hindrance stressors, which negatively affected motivation and performance
Activating an internal force within employees is the process of:
a. attitude adjustment b. morale c. motivation d. equity theory e. reinforcement