Which of the followingshould marketing managers remember when setting their social media objectives for reaching a mass audience?
A. The reach of static messages is responsible for influencing people through conversation.
B. A static message and a conversation are almost equally successful in influencing people.
C. Influencing people through conversation will never be as successful as a static message.
D. A static message will never be as successful as influencing people through conversation.
Answer: D
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What will be an ideal response?
A coffee shop is considering the purchase of a new machine. The machine costs $1,200. The shop will be able to sell a new drink for $3 per drink with a cost per drink of $2. What is the break-even quantity for the machine?
a. 1,000 drinks b. 600 drinks c. 3 drinks d. 1,200 drinks
For their final business class in college, Bill and Jill have been assigned a client that needs to improve its accounting and budgeting systems. Bill received the assignment by claiming on his résumé to have majored in accounting. His consulting partner, Jill, a marketing major, learns that he never actually passed any accounting courses. Jill is deciding whether or not to overlook the false claim, since Bill is otherwise conscientious and honorable and failure to pass the course might jeopardize his graduation. In her conversation with the instructor, which question will Jill NOT raise?
A. Is there anything in the proposed action that could be considered ethically objectionable? B. Is it apparent that this proposed action is in harmony with our core values? C. Are any conflicts or concerns evident between the proposed action and our core values? D. Would the potential outcome of the proposed action pose a risk of embarrassment? E. Is what we are proposing to do fully compliant with our code of ethical conduct?
Which element below is not one of the tactics for influencing others listed in the textbook?
a. Assertiveness b. Inspirational appeals c. Consultation d. Association building