The innovator's dilemma is concerned with:
a. which new products to introduce.
b. which new technologies to pursue.
c. which new markets to enter.
d. focusing too heavily on current customers and products.
e. overcoming core rigidities.
D
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Booms and Bitner added 3 Ps to the traditional 4 Ps primarily in response to the growth of ________
A) technological innovations B) service businesses C) luxury marketing D) not-for-profit, place, and event marketing E) interactive media
Which of the following is a drawback to using a book as a research resource?
A) Few books are professionally reviewed B) Not all books are produced by reputable authors C) Books may become outdated D) Books are less accurate than online content E) Anyone can upload a book for circulation
Which of the following is true of e-mail?
A) It is convenient. B) It provides a record of documentation. C) It is quick. D) All of the above. E) A and B.
Noah, a services manager at the Feel Well Health Clinic, consults an alternative medicine specialist to see if it is feasible to incorporate certain treatments as part of the clinic's services. Noah is performing a(n) ________ activity of the boundary spanning process.
A. action learning B. groupthink C. scout D. ambassador E. staff validity