Pegasus writes about its target market and demographics in the ________ section of its marketing plan
A) executive summary
B) implementation
C) situation analysis
D) strategy
E) tactics
C
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Which of the following accounts is not considered an asset?
a. Accounts Receivable b. Inventory c. Retained Earnings d. Trademark
Manufacturing overhead include(s):
a. costs that the firm cannot associate with particular products. b. expenditures for factory utilities, property taxes, insurance, and depreciation on manufacturing plant and equipment. c. expenditures for supervisors' salaries. d. costs that jointly benefit all goods produced during the period, not any one particular item. e. all of the above.
Network (multilevel) marketing is different from traditional sales in that it:
A) creates a pyramid with the CEO at the top and the salespeople at the bottom B) eschews growth of the salesforce for a given product C) relies on an interconnected network of independent salespeople to sell the product directly D) focuses on paid advertising instead of word-of-mouth publicity E) allies itself with competing products and service providers
Which characteristic is not part of a Directive leader?
a. Set performance standards b. Provide expectations c. Implement guidelines d. Motivate with rewards