Which of the following is a disadvantage to curation sites?
A) Curation sites have the potential to reshape audience behavior.
B) Curation sites can include extensive shared expertise in a variety of fields.
C) Curation sites allow anyone in the community to share experiences.
D) Curation sites require tight control over the message.
E) Curation sites have little regulation regarding content ownership.
Answer: E
Explanation: E) New curation tools, including Pinterest and Scoop.it, make it easy to assemble attractive online magazines or portfolios on specific topics. Although it raises important issues regarding content ownership and message control, curation has the potential to bring the power of community and shared expertise to a lot of different fields; ultimately, it could reshape audience behavior and therefore the practice of business communication.
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