Which of these responses is the best answer to the question Where do you see yourself five years from now?
A) I see myself in the position you hold now.
B) I prefer to focus on the present.
C) I hope to be running my own business.
D) As a member of your team, I will have grown and learned enough to advance to a managerial role.
D
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Loyalty programs such as Marriott Rewards and American Airlines Advantage are examples of segmentation by ________
A) usage rate B) occasion C) geodemography D) psychographics E) geotargeting
The division of buyers into groups based on what they prefer and what motivates them to respond to marketing activities is ________ segmentation
A) behavioral B) psychographic C) values D) demographic E) needs
Which of the following is a measure of the liquid position of a corporation?
A) earnings per share B) inventory turnover C) current ratio D) number of times interest charges earned
The most basic building blocks in a legal decision or argument are the ________
A) conclusions B) deductions C) assumptions D) facts