What is the minister doing when he tries to convince the congregation to contribute ten percent
of their income to the church? Or, what is the salesperson doing when she tells a customer that
the Ford Explorer is the SUV for her?
A) arguing B) criticizing C) describing D) persuading
D
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As a general rule, you should vary the length of sentences in your body copy
Indicate whether the statement is true or false
The quality that makes relationships interpersonal is
A) immediacy. B) interdependency. C) relational dialectics. D) conflict.
Boundaries enable us to
a. assert our own needs, rights, and wants at the expense of others. b. always get what we want from others. c. communicate disconfirming verbal and nonverbal messages. d. limit the actions of people who intend to hurt us yet can include people we believe to be trustworthy. e. None of the above
According to the text, a good headline does one of the following
a. Is the same as the first line of body copy b. Is interchangeable with the tagline c. Gains immediate attention d. Serves as a caption for the visual