When Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a ____ policy.
A. impulsion
B. push
C. customer promotional
D. pull
E. channel promotional
Answer: D
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The payee of a note recognizes ____________________ on its income statement
Fill in the blank(s) with correct word
At her new job, Nicole developed a supportive relationship with Sheila, who worked with the same real estate agency for several years. Nicole talked with Sheila about a problem she was facing in the workplace. Sheila suggested possible solutions and they discussed the strengths and weaknesses of each. This is an example of
A. a schema. B. coaching. C. suppressing personal style. D. mentoring. E. shared perception.
Which of the following statements is true of random assignment?
A. It increases the effects of employees dropping out of the study. B. It results in an unequal distribution of individual characteristics, such as age and gender. C. It increases the differences between the training group and comparison group. D. It assigns employees to a training program without considering their individual differences.
Consider a small southern town where almost half the residents are African Americans and the rest whites. Nearly all of the residents can trace their ancestors' arrivals in the community back at least four generations. This town is an example of a:
A. market aggregation B. mass market C. psychographic target market D. metropolitan statistical area E. multicultural society