Consider a small southern town where almost half the residents are African Americans and the rest whites. Nearly all of the residents can trace their ancestors' arrivals in the community back at least four generations. This town is an example of a:
A. market aggregation
B. mass market
C. psychographic target market
D. metropolitan statistical area
E. multicultural society
Answer: E
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The entry to record the amortization of a premium on bonds payable on an interest payment date would
a. a debit to Premium on Bonds Payable and a credit to Interest Revenue b. a debit to Interest Expense and a credit to Premium on Bond Payable c. a debit to Interest Expense and Premium on Bonds Payable and a credit to Cash d. a debit to Bonds Payable and a credit to Interest Expense
Explain the major components of a complete marketing strategy
What will be an ideal response?
Examples of use of empowerment in many organizations show that:
a. empowerment is frustrating to many employees b. leaders are afraid to give up power c. empowerment can lead to increased motivation d. followers are key to empowerment
For an organization to stay in business, its selling price must
A) be competitive and acceptable to customers. B) recover all the costs incurred in bringing the product or service to market. C) return a profit. D) cover all of these options.