You are employed by a firm that is considering the use of mobile advertising as opposed to digital advertising. Describe the similarities and differences between these two approaches to advertising.
What will be an ideal response?
Both mobile advertising and digital advertising are similar, in the sense that they are clearly distinct from traditional marketing and seek to reach technologically savvy shoppers; however, they require unique approaches and marketing plans, because a campaign that works well on a user's desktop computer might not function effectively on a tablet or smartphone. Furthermore, mobile marketing offers functionalities and advertising tactics that digital ads cannot provide. In addition, mobile advertising allows brands and marketers to send timely, location-based communications to consumers at the moment they enter a store or begin a search for a nearby restaurant on their phones.
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Disparate-impact discrimination occurs when a protected class is adversely affected by the practice or procedure of an employer who intended that result.
Answer the following statement true (T) or false (F)
Which statement is not true about formulating the conjoint analysis problem?
A) Attributes selected should be salient in influencing consumer preference and choice. B) Once the salient attributes have been identified, their appropriate level should be selected. C) The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem. D) The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.
Which of the following is considered a liquidity analysis ratio?
A) Return on total assets ratio. B) Quick ratio. C) Dividend yield ratio. D) Return on sales ratio.
If an agency is gratuitous, the principal ordinarily may revoke it without liability to the agent
a. True b. False Indicate whether the statement is true or false