All proposals should show the value and benefits of the product or services being recommended and
A) include free prizes or other gimmicks
B) use easy-to-understand language.
C) be organized indirectly.
D) be organized directly.
B
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Of the following methods of evaluating advertising, the one that is the most difficult to fake by respondents would be:
A) advertising tracking research B) copytesting C) cognitive neuroscience D) emotional reaction tests
When determining the number of days a taxpayer has rented out a home during the year, any day when the home is available for rent but not actually rented out counts as a day of personal use.
Answer the following statement true (T) or false (F)
Pure awareness research that uses ________ recall gives the respondents a list from which to choose brands
A) unaided B) aided C) image evaluation D) price
Total Quality Management (TQM) is aimed at all EXCEPT which of the following?
a. Anticipating the needs of the customer b. Using customer needs to build a quality product c. Selling the customer a product that he/she has little need for d. Producing the product at the best possible price e. Gaining profit for the company