What are a manager's options if the action she decided to take isn't working? Why should a manager resist the urge to "stick it out" when feedback is negative?
What will be an ideal response?
If the action is not working, a manager should consider giving it more time, changing the decision or its implementation slightly, trying another alternative, or starting over. But a manager should recognize that "sticking it out" may reflect a sunk-cost or escalation of commitment bias.
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A point-of-purchase display is any form of special display that advertises merchandise
Indicate whether the statement is true or false
A lecture is best used to p[resent information.
Indicate whether the statement is true or false
The ________ scorecard approach is based on an integration of strategic planning with a company's budgeting processes, and short-term results from the scorecard can serve as a means of monitoring progress in achieving strategic objectives across four dimensions: financial, customer, internal, and learning and growth.
Fill in the blank(s) with the appropriate word(s).
What are the advantages of using an advertising agency to develop an advertising campaign?
What will be an ideal response?