If there are 10 manufacturers and 200 retailers, and each manufacturer has 12 interactions per year with each retailer at a cost of $100 per transaction, the total transaction cost of doing business through this channel method is ________
A) $2,000
B) $24,000
C) $200,000
D) $1,200,000
E) $2,400,000
E
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Answer the following statement true (T) or false (F)
Where does adaptive work occur and who is primarily responsible for it?
What will be an ideal response?
Which of the following is true of tort liability of a general partnership?
A) Only the partner who committed the tort is liable. B) Partners who have not committed the tort but had to pay liability cannot indemnify from the partner that committed the tort. C) A partner can be sued even if he or she did not participate in the commission of the tort. D) If one of the partners in the partnership is released, the other partners are discharged of liability.
Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?
A. The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing. B. The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company. C. By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition. D. In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic. E. Coca-Cola risks losing its generic status.