What is ethnographic research?
What will be an ideal response?
Ethnographic research is an intensive research technique that has been gaining in popularity among advertisers. It involves trying to understand behavior and culture by going out and talking to people wherever they are, while they're doing whatever it is they do.
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In Japan, intimate scenes between men and women are in bad taste, and in Saudi Arabia, such ads are outlawed
Indicate whether the statement is true or false
A department store that sells ski equipment in Colorado understands the importance of ________ segmentation.
Fill in the blank(s) with the appropriate word(s).
A(n) ________ culture is one in which people are accorded status based on how well they perform their functions.
A. specific B. ascription C. diffuse D. achievement
Regarding dividends paid on common stock,
A) older, established firms tend to pay lower dividends. B) newer firms in growth industries tend to pay higher dividends. C) some firms don't pay any dividends at all. D) a firm with high dividends is likely to have high stock price appreciation.