A message is neutral if
A) you are posting a comment about a poor service experience.
B) you expect the reader will do as you ask without having to be persuaded.
C) you are asking a company to accept a product return that is two weeks past the stated date in the return policy.
D) you expect some resistance to your request.
E) you hope to convince the reader to accommodate your unique requirements.
B
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After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: low BDI and low CDI. Which of the following is likely to be true of the product class and the product?
A. low market share and poor market potential B. high market share and good market potential C. high market share but not a good market to advertise in D. low market share and good market potential E. high market share with required monitoring for sales decline
A bond rated "D" by Standard and Poor's rating service is in default on its financial commitments
Indicate whether the statement is true or false
The date on which an investor must be a registered shareholder of the firm in order to receive a dividend is called the
A) date of record. B) ex-dividend date. C) payment date. D) purchase date.
Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?
A) Telex B) the Baxter Healthcare system C) the French Minitel D) EDI