Which of the following is the first step in performing a company situation analysis?
a. assessment of competitive strength and identification of competitive advantage
b. assessment of the present strategy based on performance
c. conclusions concerning competitive position
d. SWOT analysis
b. assessment of the present strategy based on performance
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This hardball tactic has many weaknesses, including its transparency. Negotiators can counter and deflate the tactic by openly stating what the negotiators are doing. Which hardball tactic does this describe?
A. the bogey B. the snow job C. chicken D. good cop/bad cop
A forced rating scale forces the respondents to express an opinion because "no opinion" or "no knowledge" options are not provided
Indicate whether the statement is true or false
A new policy at work requires Jaxon to wear slacks every day of the week. Previously, he enjoyed wearing khakis or golf shorts to work on occasion. Since he works at a call center, he is never face-to-face with customers. He does not like this policy or understand the need for it and is considering asking his management for explanation. He hopes he can still find a way to wear whatever pants or shorts he wants. We would consider Jaxon to be in which stage of the change process?
a. resistance b. resentment c. questioning d. denial
When introducing a really new product, the marketer should be concerned about building channels of distribution but not about promotion.
Answer the following statement true (T) or false (F)