In what way does the interaction concept constitute a new business philosophy?
What will be an ideal response?
The interaction orientation focuses on a company's need to demonstrate that its customers are important partners whenever they interact with the organization or among each other. Marketers apply the interaction concept by attracting and retaining profitable customers and building satisfying relationships with them, which will result in positive word-of-mouth.
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Describe and discuss the four steps in the self-improvement plan
What will be an ideal response?
Triad Systems is a maker of computer peripherals. The firm's compact disc (CD) drive brand
was once the highly sought after for its durability and low costs. However, with the introduction of flash drives and other faster memory storage technologies, the CD drive market has declined and almost all of Triad's competitors in the market have discontinued production of CD drives. Triad Systems is possibly the lone seller of CD drives today. However, considering the fact that most of the support software for technological products such as mobile phones and operating systems are distributed in CD form, there are still users who buy CD drives. Which of the following strategies would prove most advantageous to Triad Systems? A) Triad should discontinue distribution through low value-added channels such as mail order and telephone sales. B) Triad should adopt an intensive distribution strategy involving multiple channels to boost sales of the declining product. C) Triad should raise prices of the CD drives as there is no acceptable substitute to its product in the market. D) Triad should develop product variants, such as CD drives with USB slots, to extend the life cycle of the product.
A(n) ________ is the patent granted for the invention of a new and useful process, machine, article of manufacture, or composition of matter
A. design patent B. utility patent C. plant patent D. copyright
Gage buys from Fishing Guide Corporation the exclusive right to sell Fishing Guide rods and reels in a certain area. Their franchise agreement requires Gage to pay certain administrative expenses. Their agreement may also require Gage to pay a percentage of the franchisor's
A. advertising costs. B. personal expenses. C. retirement income. D. none of the choices.