Licensing is primarily used by service organizations and franchising is primarily used by manufacturing organizations.
Answer the following statement true (T) or false (F)
False
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Mini-Case Question. Dow developed a digital marketing channel for its more price-sensitive customer segment. Which operational component of the channel performance did Dow improve?
A) product quality B) after-sales service C) customer reach D) sales margins E) net price
Matrix Co. was created as a non-prescriptive, collaborative think tank. The culture of the organization is very inclusive and brings in employees from all levels and territories. The corporate mission statement emphasizes "developing a team spirit, sharing ideas, and providing a common sense of purpose, community, and inspiration."The environment is also very flexible. There are many different working arrangements in place, and the company is very supportive of those with families. For example, one of the assistant vice presidents recently took seven months extended paternity leave.What is psychological empowerment? How can a company foster this kind of culture?
What will be an ideal response?
Description buying is most frequently used for _____
a. expensive, one-time purchases b. standardized, unbreakable merchandise c. expensive, perishable merchandise d. items purchased under new or special orders
Rosalie does not like to speak publically. She has a big report to give next week and knows that she needs to practice every day to get better. However, in her heart she does not think that even with the extra practice she will do very well. This scenario is relating to which element of expectancy theory?
a. Expectancy b. Instrumentality c. Effort d. Valence