A party that does not register its brand name has no legal right over it.
Answer the following statement true (T) or false (F)
False
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The largest part of a sales organization is made up of:
A) field sales representatives. B) national sales managers. C) direct sales managers. D) regional sales managers.
Liu is researching genetic engineering for a research paper. She visits Google and searches for CRISPR, receiving nearly 4.5 million results, the first 30 of which are listed on the ________ page.
A. search-results B. content C. browser link D. protocol-linked E. home
Text messaging should not be used for which of the following business messages?
a. An efficient delivery of a sales message. b. A quick and silent updating message to a colleague in a meeting. c. A confirmation of an appointment to a coworker on a business trip. d. A less emotional way to tell a subordinate he did not receive a desired promotion.
If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name, this arrangement is an example of
A. brand extension. B. brand licensing. C. product continuation. D. private branding. E. individual branding.