If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name, this arrangement is an example of
A. brand extension.
B. brand licensing.
C. product continuation.
D. private branding.
E. individual branding.
Answer: B
You might also like to view...
Mountain Rescue Incorporated sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, which offer a larger line of more expensive products and focus on broader markets. Mountain Rescue Incorporated is pursuing a ____ strategy.
A. cost-focus B. cost-leadership C. differentiation D. narrow E. focused-differentiation
Among which group, self-disclosure is a measure of closeness?
A. Japanese B. Asian C. Western cultures D. Eastern cultures
Atlantis Corporation has 12,000 shares of 14%, $78 par noncumulative preferred stock outstanding and 29,000 shares of no-par common stock outstanding. At the end of the current year, the corporation declares a dividend of $188,000. How is the dividend allocated between preferred and common stockholders?
A) The dividend is allocated $6023 to preferred stockholders and $132,976 to common stockholders. B) The dividend is allocated $131,040 to preferred stockholders and $56,960 to common stockholders. C) The dividend is allocated $55,024 to preferred stockholders and $132,976 to common stockholders. D) The dividend is allocated $316,680 to preferred stockholders and $128,680 to common stockholders.
Balance sheet and income statement data indicate the following: Bonds payable, 6% (issued 2000, due 2020 ) $1,200,000 Preferred 8% stock, $100 par (no change during the year) 200,000 Common stock, $50 par (no change during the year) 1,000,000 Income before income tax for year 340,000 Income tax for year 80,000 Common dividends paid 60,000 Preferred dividends paid 16,000 Based on the data
presented above, what is the number of times bond interest charges were earned (round to two decimal places)? A) 5.72 B) 6.83 C) 4.72 D) 4.83