Operating several cable systems in the same geographical area under a single manager is referred to as

a. multiplexing.
b. networking.
c. clustering.
d. franchising.


c

Communication & Mass Media

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Which of the following topics would be best suited for a Persuasive Speech?

A. Process of making beer B. Twin-to-Twin Transfusion C. Election reform D. Door County

Communication & Mass Media

The major advantage of using fixed-alternative questions in an audience-analysis questionnaire is that they

A. enhance the credibility of the questionnaire. B. produce clear, unambiguous answers. C. require that respondents give truthful answers. D. give respondents maximum leeway in answering. E. get below the surface of respondents' beliefs.

Communication & Mass Media

An online catalog used to be called a card catalog

Indicate whether the statement is true or false.

Communication & Mass Media

Why did Burger King reposition its brand with its Be Your Way campaign?

a. to change perceptions popular perceptions about convenience dining b. to revise its product line c. to align with younger audiences and changing societal values d. to regain losses over time in its primary customer base

Communication & Mass Media