Content marketing differs from advertising in that:
a. content marketing cannot contain calls to action
b. content marketing is meant to entice readership/ viewership on its own merits
c. advertising content requires more time and energy to create
d. it is illegal to pay for distribution of content marketing
b. content marketing is meant to entice readership/ viewership on its own merits
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Cash dividends become a liability to a corporation on the date of record
a. True b. False Indicate whether the statement is true or false
Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?
A) enhancing brand awareness B) developing brand attitude C) increasing brand purchase intention D) encouraging repeat purchases E) establishing category need
The influence of models depends on how well an individual remembers the model's behavior. This refers to the individual's ________.
A. retention process B. motor reproduction process C. attentional process D. reinforcement process
In packaging high-value items, shippers may use ______.
a. IDFR tags b. GPS devices c. armed guards hidden inside each package d. the assistance of the NSA