Which of the following would generally not be patentable?
A. An engine that runs on water.
B. A mathematical formula that allows one to calculate the gross national product.
C. A new business method that streamlines and improves production.
D. A business process that changes water into wine.
Answer: B
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Adding a relational layer to a message can be done with
a. eye contact. b. tone of voice. c. word choice. d. all of the above
Professional selling refers to the holistic business system required to effectively develop, manage, enable, and execute a mutually beneficial, interpersonal exchange of goods and/or services for equitable value.
Answer the following statement true (T) or false (F)
Hsu Company reported the following on its income statement: Income before income taxes $420,000 Income tax expense 120,000 Net income $300,000 An analysis of the income statement revealed that interest expense was $80,000. Hsu Company's times interest earned was
A) 8 times. B) 6.25 times. C) 5.25 times. D) 5 times.
________ is a two-way communication process with the goal of securing, building, and maintaining long-term relationships with profitable customers.
A. Personal selling B. Publicity C. Direct marketing D. Sales promotion E. Advertising