________ is a two-way communication process with the goal of securing, building, and maintaining long-term relationships with profitable customers.
A. Personal selling
B. Publicity
C. Direct marketing
D. Sales promotion
E. Advertising
Answer: A
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A retailer that sells product online through their website but does not accept that product to be returned to their store if the customer is not satisfied with it is not yet fulfilling a(n) ________ strategy.
A. multilevel network B. omnichannel C. cross migration D. single channel E. multichannel
Which of the following is NOT a benefit component of total compensation?
A. cost-of-living adjustment B. allowances C. merit increase D. incentives E. relational returns
Ethical exchanges between sellers and buyers should result in
A. the buyer forming a strategic alliance with the seller. B. the buyer getting the product for the best price at the expense of the seller. C. the seller offering buyers its products and services at cost, especially during a period of recession. D. the seller making a profit at the expense of the buyer. E. both parties to the exchange being better off after a transaction.
Below you are given information on John's Hair Salon's profit for the past seven years.
a. Use regression analysis to obtain an expression for the linear trend projection.
b. Forecast John's Hair Salon's profit for the next five years.