__________ is the developmental phase in the evolution of a mass medium between its invention and its emergence as an industry
Fill in the blank with correct word
Entrepreneurship
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We form a credibility impression of a speaker on the basis of _____ credibility (the speaker's reputation as we know it) and _____ credibility (the speaker's reputation as confirmed or refuted by what the speaker says and does during the speech)
Fill in the blank with the appropriate word.
Is/are the total of a station’s ratings during two or more dayparts and estimate the size of the gross audience
Fill in the blank(s) with the appropriate word(s).
Which of the following is NOT a suggestion given by your textbook to manage emotions during conflict?
A. Select a mutually acceptable time and place to discuss the conflict B. Monitor the emotional temperature C. Be nonverbally responsive D. Walk away if it gets too intense
During his presentation, Carl said, "You all
know me as your local policeman, but did you know that it was my childhood dream to become a mailman?" According to your textbook, what is wrong with Carl's statement? A. Carl should have used a parallel verbal message. B. Carl should have used non-generic "Man" verbal messages. C. Carl should have used non-generic "He" verbal messages. D. Carl should have established goodwill.