Explain the whole-channel view of the distribution process
What will be an ideal response?
An international company must take a whole-channel view of the problem of distributing products to final consumers. There are two major links between the seller and the final buyer. The first link, channels between nations, moves company products from points of production to the borders of countries within which they are sold. The second link, channels within nations, moves products from their market entry points to the final consumers. The whole-channel view takes into account the entire global supply chain and marketing channel. It recognizes that to compete well internationally, the company must effectively design and manage an entire global value delivery network. Channels of distribution within countries vary greatly from nation to nation. There are large differences in the numbers and types of intermediaries serving each country market and in the transportation infrastructure serving these intermediaries.
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Which is often the first factor that potential applicants review and consider? How do the private, public, and nonprofit sectors compare in this respect?
What will be an ideal response?
Process-related decisions may include all of the following except:
a. Determining which activities to outsource b. Determining how a product should be marketed c. Determining how to improve an existing process d. Determining how to reduce manufacturing costs
Dan was smiling to himself and feeling rather smug as he approached his next customer. After slaving away in a mediocre territory, he had been rewarded with a promotion to a more lucrative area. Today Dan was meeting with Billy Bob, the purchasing agent for a large company in Dan's new territory. Billy Bob had always been a loyal customer, and although this was their first meeting, Dan fully
expected a large order would result from the sales call today. Smiling, Dan entered, offered Billy Bob his hand, and said, "Hello, I'm Dan from Manfred Enterprises. How are you…" Before Dan could even get the words out of his mouth, Billy Bob broke in. "Who the hell are you? Where's my buddy Irvin? You know we've been doing business together for almost 12 years now. I just don't deal with anybody else, much less a greenhorn. Where the hell is Irvin? We spent a lot of time together—hell, we darn near shut down Sam's Saloon one night. I'll just have to call Irvin at home and see what the hell is going on.". Dan recalled Irvin bragging about the order he received one night at Sam's Saloon. Dan also knew that Irvin had been fired for drinking on the job. Dan was struck with a sense of panic. How could he respond to Billy Bob's comments without risking the account? Should Dan take Billy Bob out for drinks to appease him?
Trademarks, copyrights, and patents are examples of ________
A) intellectual property rights B) fundamental rights C) tangible property rights D) ethical rights