A trademark lasts for
A)20 years after the application is filed
B)70 years after the death of the creator.
C)10 years, but it can be renewed for an unlimited number of terms as long as it is used.
D)as long as it is kept confidential.
C
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Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves
A) time famine B) sophistication C) money constrain D) social class E) core values
In a short essay, define internal validity and external validity and discuss the difference between each type of validity
What will be an ideal response?
A focus group generally includes 10 to 16 members
Indicate whether the statement is true or false
A retailer has begun to pre-wrap gift items and to re-deploy checkout personnel to reduce waiting times. The retailer is responding to which demographic and lifestyle factor?
a. gender roles b. poverty of time c. component lifestyles d. consumer sophistication and confidence