Which of the following approaches to differentiation should a company offering cupcakes
adopt?
A) delivery B) customer consulting
C) installation D) customer training
A
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The rapid growth of database marketing technologies has lured many businesses down a side road where technology is seen as the solution instead of a tool for building a solution Without a solid commitment to serving individual customer needs, these businesses can fall into a ________.
A) reverse marketing trap B) technology trap C) customization trap D) downward spiral E) price trap
How do the tests of controls affect substantive tests?
Rearranging plain-text messages by a mathematical process is known as ________.
A) password B) phishing C) encryption D) virus
Companies successful in integrating their operations and supply chains globally possess which of the following capabilities?
A. supply chain adaptability B. ability to divest a business C. ability to follow the dictates of corporate strategy D. strict adherence to ISO requirements