Rochelle wants to purchase a new gaming laptop. She wants to compare two of the latest models of gaming laptops-with similar build, quality, and hardware specifications-from different manufacturers. Rochelle reads reviews of each product on reputable online forums before making her decision. In this scenario, Rochelle seeks data ________________.
A. from a marketing-controlled information source
B. through her own knowledge
C. from a nonmarketing-controlled information source
D. through an internal information search
Answer: C
You might also like to view...
A cash register tape would be a source document for which of the following?
a. recording a purchase of inventory on credit b. recognizing a cash sale c. recording an invoice d. recording payroll
Superior Auto Sales, a chain of high-end used car dealerships, wants to sum up its company positioning and value proposition in a formal statement to serve as a guide for marketing communication development
Superior's management would use a ________. A) mission statement B) vision statement C) competitive statement D) brand position statement E) company statement
If you want to discuss the possibility of making a signi?cant change in workplace procedures with your manager, you would write an e-mail with a purpose of
A) Feasibility. B) Status. C) Inquiry. D) None of the above.
The personality trait most consistently related to job success is conscientiousness
Indicate whether the statement is true or false.