Superior Auto Sales, a chain of high-end used car dealerships, wants to sum up its company positioning and value proposition in a formal statement to serve as a guide for marketing communication development
Superior's management would use a ________.
A) mission statement
B) vision statement
C) competitive statement
D) brand position statement
E) company statement
D
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Millennials and younger consumers are the primary age groups tapping into technology.
Answer the following statement true (T) or false (F)
What is the traditional view of marketing?
A) Firms should just focus on production because if the products are good then they will automatically sell. B) Firms should just focus on production and selling because marketing occurs as a part of the selling process. C) Firms should have a proper marketing team that can increase consumers' awareness of their products and rouse their interest in them. D) Firms should price their products as low as possible so that marketing them becomes easy. E) Firms should remember that promotion is the most important of the four Ps.
Give an advantage and a disadvantage of the sequential data structure
Which of the following types of information would a company be LEAST interested in collecting using a CRM system?
A) customers' academic records B) customers' ages C) customers' jobs D) customers' marital status E) customers' purchasing patterns