According to Michael Porter, a focus strategy can erode when
A. the strategy is protected.
B. the target segment's differences from other segments narrow.
C. new firms reconstruct the industry.
D. demand for the product grows and thus attracts new competitors.
Answer: B
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Marcel works in the linen department of a large department store. When a customer arrives to collect a tablecloth that she had specially ordered, she is disappointed to know that the delivery of the ordered merchandise has been delayed. Marcel is able to use empowerment to bridge the ________ by offering to deliver the product to the customer's residence.
A. delivery gap B. brand gap C. knowledge gap D. communication gap E. research gap
On January 1, Year 2, Kincaid Company's Accounts Receivable and the Allowance for Doubtful Accounts carried balances of $62,600 and $1100, respectively. During Year 2, Kincaid reported $148,000 of credit sales, wrote off $1150 of receivables as uncollectible, and collected cash from receivables amounting to $154,500. Kincaid estimates that it will be unable to collect one percent (1%) of credit sales.What is the net realizable value of receivables that will be reported on Kincaid's Year 2 balance sheet?
A. $56,100 B. $53,470 C. $53,520 D. $54,950
Marketing encourages the development and spread of new ideas, goods, and services.
Answer the following statement true (T) or false (F)
A beta coefficient for a stock of 0.8 implies
A. an 8% return on the market will cause the return on this stock to be 10%. B. an 8% decrease in the market will cause the return on this stock to be 8%. C. a return of 10% on the market will cause the return on this stock to be 8%. D. a return of 10% on the market will cause the return on this stock to be ?8%.