Inkjet printers were a big improvement over the dot-matrix printers they replaced. Inkjet printers gained rapid acceptance in the marketplace primarily because of their
A. trialability.
B. compatibility.
C. relative advantage.
D. complexity.
E. observability.
Answer: C
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Motorola's failed Iridium venture was a global satellite telephone network designed to allow users to make or receive calls anywhere on the globe using handsets that are somewhat bigger than typical cellular phones
What type of innovation did Iridium represent? A) a continuous innovation B) a dynamically continuous innovation C) a discontinuous innovation D) a platform-based innovation E) none of the above
TV advertising is considered to be particularly advantageous because ________
A) the low volume of nonprogramming material on television makes it difficult for consumers to ignore or forget ads B) it provides detailed product information and effectively communicates user and usage imagery C) it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits D) TV channels are very targeted, ads are relatively inexpensive to produce and place, and short closings allow for quick response E) it lets companies achieve a balance between broad and localized market coverage
A break-even chart shows the total cost and total revenue expected at various sales volume levels of a product
Indicate whether the statement is true or false
Which of the following is an example of green marketing?
A. Levi-Strauss marketing prewashed jeans towards a tween segment. B. Lowe's and Home Depot discontinuing the sale of lumber and other wood products. C. Joe's Lawn Service offering a special spring cleanup promotion. D. Walmart implementing buying practices that encourage it suppliers to use containers and packing made from corn, not oil-based resins. E. McDonald's adding apple snacks to its Happy Meals targeted at children.