All of the following support the notion of Audience Flow EXCEPT:

a. Adults tend to not change a channel selected earlier by children.
b. Channels that rely on audience churn such as all news radio or the WeatherChannel
c. Scheduling four comedy shows in a row
d. Channels really need audiences from the previous show to flow into thenext show on the schedule.


b

Communication & Mass Media

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Communication & Mass Media

Sumit's group begins brainstorming ideas. Becky states an idea and Sumit says, "I think that's the best idea I've heard yet." Based on this example, what should Sumit keep in mind while brainstorming?

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Communication & Mass Media

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Communication & Mass Media