Even if a dissatisfied consumer takes no external action, which of the following is likely?
A) will engage in negative work-of-mouth
B) will stop buying that brand
C) will have a less favorable attitude toward the store or brand
D) will stop buying at that store
E) all of the above
C) will have a less favorable attitude toward the store or brand
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Which statement is not correct?
a. Inventories provide a competitive advantage. b. Inventories can invite overproduction. c. Inventories are expensive to maintain. d. Inventories may conceal problems.
The most researched approach to work motivation is ______.
a. acquired needs theory b. equity theory c. goal-setting theory d. reinforcement theory
The statement of cash flows begin with revenues; for this reason, analysts often refer to revenue growth as "top-line" growth
Indicate whether the statement is true or false
Which strategy has a serious drawback because it gives the impression of limited power?
A. compromise B. screen C. take it or leave it D. final offer