Which of the following is the most important justification courts use to defend broadcast regulation?

a. spectrum scarcity
b. pervasive presence
c. special impact
d. paramount character


a. spectrum scarcity

Communication & Mass Media

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In broadcast news, when the news anchor introduces a video where she is seen or heard in addition to the subject of the video, this is abbreviated as which type of story?

a. VO/SOT b. Ai/VID c. SOT/V d. IntroVid

Communication & Mass Media

"I washed my car today and that is why it rained tonight" is an example of ________.

A. ad hominem B. ad populum C. post hoc fallacy D. false analogy

Communication & Mass Media

Which of the following is included in the definition of interpersonal communication as

discussed in the textbook? A) managing relationships B) impersonal C) one-to-many D) common goal

Communication & Mass Media

A ________ asks audience members to respond vocally or physically

Fill in the blanks with correct word

Communication & Mass Media