________ are attributes or benefits that a brand shares with other brands in the category
A) Pivot points B) Basis points
C) Points of order D) Points of parity
D
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Belling Hotels provides a complimentary breakfast buffet to all guests. This is an example of a ________
A) primary service package B) service interface C) service support D) service frequency E) secondary service feature
What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?
A. obtaining a seal of approval to reduce consumers' risk and encourage purchases B. providing free trials of the new product C. adding new attributes to the product D. changing the perceived importance of attributes E. changing beliefs about the extent to which a brand has certain attributes
The typologies in the textbook that describe followers can best be thought of as ______.
A. a starting point for further research and theory building B. a unified, comprehensive theory of followership C. direct rebuttals to the major leadership theories D. underscoring the importance of leaders in the leadership process
Which of the following is an advantage of manufacturer storage with direct shipping?
A) Transportation costs are low because the average outbound distance to the end consumer is small and package carriers are used to shipping the product. B) Supply chains save on the fixed cost of facilities, because the need for other warehousing space in the supply chain has been eliminated. C) Response times tend to be small because the order has to be transmitted from the retailer to the manufacturer. D) Order tracking is easy to implement because of the complete integration of information systems at both the retailer and the manufacturer.