The procedure for a focus group interview is to select 2-3 people from a target public, bring them to a central location and talk with them for about 30 minutes on some topic
Indicate whether the statement is true or false
False .
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The key to whether overlapping speech becomes an interruption is the extent to which the overlap is ______.
a. interesting or captivating b. dominant or powerful c. balanced or symmetrical d. humorous or serious
You know your audience is primarily female, between the ages of 18 and 32, and all are trying to break into male-dominated careers. What you know is the _____ of this particular audience
A. rhetorographics and psychographics B. psychographics and demographics C. rhetorographics and demographics D. demographics and psychographics
In response to DVRs, programmers are
a. scheduling more repeats of popular series. b. using product placement within the program. c. focusing on made-for-TV movies. d. developing more specials.
In a speech about local crime rates, Angela stated, "The chief of police says that neighborhood watch programs are the best defense against property crimes." What type of support is this?
A. personal experience B. direct observation C. factual testimony D. opinion testimony