Which of the following statements is most TRUE about marketing research?
A) Marketing research follows an unpredictable path.
B) Marketing research is systematic.
C) Marketing research cannot be planned.
D) All of the answer selections are FALSE.
E) A and C are both true.
B
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Define the self-determination theory and explain the three innate needs that influence behavior and well-being.
What will be an ideal response?
Using a ________ positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price
A) more-for-the-same B) more-for-less C) same-for-less D) less-for-much-less E) less-for-more
Reactions to information provided by the management control system are
a. formulated in the organization's strategic plan. b. judgmental, and are based on interpretations and circumstances. c. assessed by the communications network of the MCS. d. determined as those activities that will be most efficient and effective given the organization's available technology.
Which of the following is true about termination of franchises?
A) A franchise agreement is void in its entirety if it allows termination without cause. B) They can be terminated only for cause, unless the franchise agreement allows termination without cause. C) They can usually be terminated without cause unless the franchise agreement provides otherwise. D) Regardless of the terms of a franchise agreement, most termination-at-will clauses are considered to be against public policy.