The consumer orientation maintains that marketers must satisfy customers' needs in ways that also benefit society
Indicate whether the statement is true or false
FALSE
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A building with an appraisal value of $167,000 is made available at an offer price of $162,000 . The purchaser acquires the property for $25,000 in cash, a 90-day note payable for $75,000, and a mortgage amounting to $65,000 . The cost basis recorded in the buyer's accounting records to recognize this purchase is
a. $167,000 b. $162,000 c. $165,000 d. $140,000
A job advertisement for a pizza delivery driver yielded 50 applications. Of those, 10 were disqualified because they did not have a driver’s license. The yield ratio on the advertisement was ____ percent.
A. 10 B. 20 C. 40 D. 80 E. 90
In the 1960s there were only three television networks and most consumers only received these three channels plus a local channel. Now, consumers have more than 500 channels to choose from. This is an example of which problem facing media planners?
A. media fragmentation B. flighted media C. effective frequency D. effective reach E. media consolidation
In the Schedule of Cost of Goods Sold, Cost of goods available for sale = Ending finished goods inventory + Cost of goods manufactured.
Answer the following statement true (T) or false (F)