Vaikel Inc., an automobile manufacturing company, conducts a survey to find out people's opinion about its latest car, Vaikel 6.0, and their level of satisfaction with it
It requests a few people who recently purchased Vaikel 6.0 to participate in the survey and asks them to log on to a certain Web site at a given time. After they log on to the site, an online moderator runs a discussion about the car and allows the participants to respond. In this case, Vaikel uses a(n) _____ for conducting a survey.
a. online panel provider
b. Web community research program
c. online focus group
d. Web survey system
ANSWER: c
Vaikel Inc. uses an online focus group to conduct its survey. In online focus groups, participants are requested to log on to a particular site at a particular time scheduled for them. In such cases, a firm develops a discussion guide similar to the one used for a conventional focus group, and a moderator runs the group by typing in questions online for everyone to see.
You might also like to view...
________ is when we connect with the aggregate characteristics of our groups.
A) Collective identification. B) Formal group dynamics. C) Relational identification D) Schadenfreude E) Informal group identification
Which of the following is true of affective events theory?
A. integrates personality, emotions, and moods B. deals with emotional intelligence development C. considers impact of performance on affect D. considers impact of motivation on affect
The purpose of business reports is to convey information, answer questions, and ________
A) generate new business B) recruit employees C) solve problems D) start conversations
Housholder Corporation uses a predetermined overhead rate base on machine-hours that it recalculates at the beginning of each year. The company has provided the following data for the most recent year. Estimated total fixed manufacturing overhead from thebeginning of the year$310,000 Estimated activity level from the beginning of the year 20,000machine-hoursActual total fixed manufacturing overhead$338,000 Actual activity level 18,300machine-hoursThe predetermined overhead rate is closest to:
A. $16.90 B. $16.94 C. $18.47 D. $15.50