Which of the following is a good reason why a copywriter needs to understand design?
a. You might have to fill in for the art director at a client meeting
b. The creative idea should engage the audience visually and verbally
c. No one reads the words anyway
d. Duties of designers and writers are virtually interchangeable nowadays.
b. The creative idea should engage the audience visually and verbally
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A productive ________ is an effective ground rule of a team, which encourages effective performance
What will be an ideal response?
A customer of Company X posts a defamatory statement on Facebook about the services and policies of Company X. Since the reputation of Company X is significantly harmed by the Facebook post, the company’s owners want to file a defamation lawsuit. Based on the law, which statement is true?
a. Only Facebook can be sued. b. Only the customer can be sued. c. Neither Facebook nor the customer can be sued. d. Both Facebook and the customer can be sued.
Which of the following is an example of a scholarly source?
A. a photograph from The New York Times B. an article in Businessweek magazine C. an entry from Encyclopedia Britannica D. an article in the Journal of the American Medical Association
According to the primacy effect, we tend to form an opinion based on information that is
a. the most positive. b. the most credible. c. received orally. d. received first.