In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

A. a modification should make the product more consistent with customers' desires.
B. competing companies should not be aware of planned product modifications.
C. a modification should change customers' desires to provide greater satisfaction.
D. management must perceive the modification as a reasonable and necessary action.
E. production costs and materials needed should be limited.


Answer: A

Business

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