Which of the following is becoming increasingly more important in business marketing strategies?

A. customer service
B. price collusion
C. ethnocentrism
D. the divider effect
E. competitive advertising


Answer: A

Business

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A manufacturer that offers cash or gifts to dealers for encouraging the purchase of its products is using ________

A) coupons B) push money C) promotional products D) premiums E) bonuses

Business

The long-term interactions that occur between coworkers who work at the same organization are known as ______.

a. organizational communication b. workplace dissent c. task talking d. workplace relationships

Business

Which of the following is NOT a stage in the purchase funnel associated with the advertising objectives of gaining interest and differentiating?

A) awareness B) familiarity C) intention D) opinion E) consideration

Business

Positions that have direct responsibility for the basic objectives of an organization are referred to as staff positions

Indicate whether the statement is true or false

Business