A preference for individuals that look, act, and think very much like ourselves is referred to as ___________

a. complementarity
b. proximity
c. reinforcement
d. the similarity principle


Answer: d

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

What should be the goal of a PR communicator when working with the media?

a. to prepare a carefully written article that is given to the media reporter to use b. to produce an accurate, balanced story that represents the company’s point of view c. to ensure that any news coverage is always positive or flattering d. To avoid giving corporate information to media that writes negative or unflattering stories

Communication & Mass Media

In which of the following dimensions do judges use vocal cues to make remarkably accurate classifications?

a. sex b. age c. social class d. Judges are remarkably accurate on all of these dimensions.

Communication & Mass Media

Determine the specified values. csc45o

What will be an ideal response?

Communication & Mass Media