The e-business innovation cycle puts strategy ahead of technology
Indicate whether the statement is true or false
FALSE
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Which of the following statements about the branding guidelines for a small business is true?
A) A small business must creatively conduct low-cost marketing research. B) A small business must avoid leveraging secondary brand associations. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. E) A small business must focus on building more than two strong brands based on a number of associations.
Which of the following federal agencies is authorized to adopt and enforce the Family Smoking Prevention and Tobacco Control Act?
A) the Consumer Product Safety Commission B) the Federal Trade Commission C) the Food and Drug Administration D) the Agency for Healthcare Research and Quality
Because there is no single international court or legal system capable of resolving all commercial disputes between private parties, a choice-of-________ clause should be negotiated in all agreements involving major transactions
A) forum B) jury C) judge D) counsel
Provisions for preferential treatment of union officers are known as:
a. positive discrimination. b. affirmative action. c. super seniority. d. nepotism.