Which of the following tests would not be an example of a nonparametric method?
a. Mann-Whitney-Wilcoxon test
b. Wilcoxon signed-rank test
c. sign test
d. t-test
D
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Financial assets include all of the following except
a. Excess cash b. short term investments c. intangible assets d. long trm investments
An example of a recurring short-term plan is
a. a probable product line change. b. expansion of plant and facilities. c. a unit sales forecast. d. a change in marketing strategies.
Answer the following statement(s) true (T) or false (F)
11. Rather than making an audience immediately fall in love with an idea, the purpose of the pitch is to create a discussion that will lead to a favorable outcome. 12. The marketing mix consists of the variety of products that a business is offering. 13. Pricing should be based in part on the value of the product perceived by the customer. 14. Once developed, the marketing mix remains stable over time. 15. A brand strategy is a short-term plan to develop a successful brand.
Under the Family and Medical Leave Act, an individual manager who violates FMLA rights may be held personally liable
a. True b. False Indicate whether the statement is true or false